Case Study: How We Increased Leads By 200% For This Framing Company
Galleria On Third is located in the Murray Hill section of Manhattan, New York City since 1999. At Galleria On Third they custom frame any artwork, framing solutions for clients, has made their the top leader in the industry. They have a large selection of frames at competitive prices. Customer satisfaction is their top priority. Their framing work complements not only the picture you want to preserve but your home and personal style as well. Their custom picture framing experts ensure that your picture frame fits perfectly and looks spectacular.
Challenges:
Galleria on third relied heavily on existing customers, word of mouth, and referrals to fill their sales pipeline. With no steady flow of new cold leads, sales started to plateau and their business was not scalable.
Galleria on third’s Goals:
Their goals in hiring Creatify were to drive more high-quality leads to their website and strategic and reliable partner who would take strategy and tedious tasks off their plate.
Strategy:
Google Ads focused on driving high-quality traffic using targeted keywords and locations
Social ads focused on growth & engagement in the specific locations they’re serving
Social Media & Google Business profile posting, management, and monitoring of the community
Google Ads Results:
Creatify Agency identified which keywords drove the highest quality clicks for the least amount of advertising spend. Over a short period of time, we found the top-performing keywords with the lowest cost per click. Below is an example campaign, producing over 400 clicks at $2.11 per click.
Google Business Profile Management:
Along with weekly posts on the Google Business Profile, Creatify also optimized the profile with keywords, services and information to ensure maximum visibility. Our team helped to improve their online reputation by successfully securing over 200 Google reviews for the company. The agency worked closely with the business to develop and implement a review generation strategy, which included reaching out to satisfied customers and encouraging them to leave positive feedback on the company’s Google listing.
Social Media Exposure:
The below chart shows performance over a 120-day period. Our growth and engagement strategies greatly increased the exposure and awareness of the brand as reported by the % of increase in Impressions, Engagements, and Link Clicks.
Example Facebook Growth Ad:
We created and ran a Facebook ad campaign for Galleria On Third that was tailored to reach potential customers most likely to be interested in the products offered by the business. The campaign generated 220 purchases, 469,160 impressions, and $11,887 in sales. The best part? All of this was achieved by spending a mere $1,196. That’s a cost-per-result of $5.44, which is an absolute steal. We proved that with the right strategy and execution, a business can achieve great results with a limited budget.
