Case Study: Website Redesign for a Non-profit
Background:
Maris Place for Arts is a non-profit organization that provides art education and programs for children in the community. As the organization grew and expanded its programs, it became clear that their website needed a redesign to better serve their audience and attract new donors.
Objectives:
- To make the website more attractive to prospective donors
- To make the website easy to use for everyone
- To improve the website’s navigation and make it easy for visitors to find the information they need
- To optimize the website for SEO, making it easier for potential donors and supporters to find the organization online
- To make the website mobile-friendly, ensuring that it is accessible to a wider audience
Solution:
The organization reached out to Creatify Agency, a professional web design and development company, to help them with the redesign project. Creatify Agency worked closely with the Maris Place for Arts team to understand their needs and goals for the website. They conducted research on the target audience, analyzed the current website’s performance, and created a design strategy that would meet the organization’s objectives.
The new website design features a clean and modern layout, with a focus on showcasing the organization’s art programs and achievements. The homepage features a slider with images of the children’s artworks, and a clear call-to-action to make a donation. The website also includes an easy-to-use sign-up process for art classes, and a section dedicated to showcasing the organization’s mission and goals.
The redesign also included an improved navigation system, making it easy for visitors to find the information they need. The website is also optimized for SEO, making it easier for potential donors and supporters to find the organization online. The website is also mobile-friendly, ensuring that it is accessible to a wider audience.
Results:
The results of the redesign have been extremely positive. Since the launch of the new website, Maris Place for Arts has seen an increase in website traffic and donations. The organization has also received positive feedback from its audience, praising the website’s ease of use and professional design.
In conclusion, the website redesign project for Maris Place for Arts was a success. The organization’s new website is now more attractive to prospective donors, easy to use, and optimized for SEO. The website redesign has also helped the organization increase website traffic and donations. The team at Creatify Agency did an excellent job in delivering a website that meets the needs and goals of the organization.
