Case Study: Central Cabinets Branding Design
Background:
Central Cabinet is one of design, craftsmanship, professionalism, and family. For more than 20 years. It is the family’s history and passion that have shaped the company into what it is today: a leader in the custom cabinet industry, renowned for exquisite product, unrivaled service, and superior craftsmanship. Backed by state-of-the-art technology, they produce the finest hand-crafted cabinet installations in the world. It takes a dedicated team of professionals to earn the reputation that Central Cabinets enjoys today. Their award-winning designers have the support of a staff committed to ensuring the complete satisfaction of their customers.
Objective:
The objective of this branding project was to create a strong, recognizable brand for Central Cabinets that would help the company stand out in the market and attract new clients.
Solution:
Creatify Agency was brought on to lead the branding project for Central Cabinets. The agency began by conducting market research to understand the competitive landscape and identify opportunities for the brand to differentiate itself.
Based on this research, Creatify developed a new brand strategy and visual identity for Central Cabinets that focused on the company’s commitment to craftsmanship and attention to detail. The new branding included a new logo, color palette, and typography that were designed to convey a sense of luxury and quality.
The new branding was then incorporated into all of Central Cabinets’ marketing materials, including their website, brochures, and business cards. Additionally, Creatify helped Central Cabinets to develop a content marketing strategy to showcase the company’s craftsmanship and expertise through blog posts, case studies, and social media.
Results:
The new branding and marketing strategy developed by Creatify helped Central Cabinets to stand out in the market and attract new clients. The company saw an increase in website traffic and leads, and received positive feedback from both clients and industry experts.
Central Cabinets’ new website, which was designed and developed by Creatify, was particularly effective in showcasing the company’s craftsmanship and expertise. The website was well-organized, easy to navigate, and features an integrated portfolio and blog, which helped to establish the company as a leader in the field.
But the results don’t stop there, clients have reported an increase in the number of compliments and admiration for their cabinetry, and the company’s reputation as a leader in craftsmanship has solidified. The new branding has also helped Central Cabinets to attract high-end clientele, including luxury home builders and interior designers.
Overall, the branding project was a success and helped Central Cabinets to establish a strong, recognizable brand that differentiated the company in the market and attract new clients.
