Case Study: GEM Logo Design
Background:
Glover Empower Mentoring (GEM) is a community-based nonprofit organization that offers mentoring and case management services to youth and young adults in King and Pierce Counties. The organization’s mission is to divert youth from criminal justice involvement and help them achieve positive pathways in education, employment, and healthy relationships. GEM is a leader in restorative justice practices and youth empowerment. In order to effectively communicate their mission and values, GEM recognized the need for a professional and visually appealing logo.
Objectives:
The main objective of the logo design project was to create a logo that would accurately reflect the GEM organization’s mission and values. The logo should be simple, memorable, and easily recognizable. Additionally, the logo should be designed with the three initial letters of “GEM” as the main feature. The logo should also be scalable and versatile, as it would be used on various materials such as business cards, brochures, websites, and social media platforms.
Solution:
Creatify, a digital agency, was responsible for the logo design and proposed a design concept that included the three letters “GEM” as the main feature. The agency presented several design options to GEM, and after careful consideration, the organization chose a design that incorporated the letters “GEM” in a stylized and modern font. The logo was designed in a way that was easily recognizable and memorable.
The logo design was also versatile and scalable, making it suitable for use across various materials, such as business cards, brochures, websites, and social media platforms. Additionally, the logo was designed in a way that it can be used in different colors, sizes and shapes to match the different backgrounds and materials.
To ensure that the logo accurately reflected GEM’s mission and values, Creatify worked closely with the organization to understand their vision and goals.
Results:
Creatify, a digital agency, was responsible for the logo design and proposed a design concept that included the three letters “GEM” as the main feature. The agency presented several design options to GEM, and after careful consideration, the organization chose a design that incorporated the letters “GEM” in a stylized and modern font. The logo was designed in a way that was easily recognizable and memorable.
The logo design was also versatile and scalable, making it suitable for use across various materials, such as business cards, brochures, websites, and social media platforms. Additionally, the logo was designed in a way that it can be used in different colors, sizes and shapes to match the different backgrounds and materials.
To ensure that the logo accurately reflected GEM’s mission and values, Creatify worked closely with the organization to understand their vision and goals.
Conclusion:
The logo design project for GEM was a success thanks to the collaboration between the client and Creatify. The agency was able to deliver a logo that accurately reflected GEM’s mission and values, and it helped to establish the organization as a reputable and professional nonprofit in the community. The logo’s design was simple, memorable, and easily recognizable, which helped to increase the organization’s visibility and recognition in the community. GEM was extremely satisfied with the logo design, and it has become a powerful visual representation of the organization’s mission and values.