Case Study: Construction Website Design
Background:
Konstro Construction is a family-owned and operated construction company that has been in business for over 12 years. They specialize in building custom homes and commercial properties, and are known for their attention to detail and quality craftsmanship. The company has a strong reputation in the local community, but their online presence was outdated and not reflective of their expertise in the industry.
Objectives:
The main objective of the website design project was to revamp Konstro Construction’s online presence and create a website that would showcase the company’s portfolio and services in a visually appealing and professional manner. Additionally, the company wanted to improve its search engine rankings and increase its visibility in the digital space. The website also should be user-friendly and easily navigable, also it should be mobile-friendly as most of their visitors are expected to come from mobile devices.
Solution:
Creatify, the digital agency that was responsible for the website design and development, proposed a new website design that would be visually appealing, easy to navigate, and optimized for search engines. The new design incorporated the company’s brand colors and featured high-quality images of their past projects.
One of the key features of the new website was the portfolio section, which showcased Konstro Construction’s past projects in a visually stunning way. This section was designed to be easy to navigate and included detailed information about each project, such as location, size, and completion date.
Creatify also implemented a responsive design to ensure that the website was optimized for all devices, including smartphones and tablets. To improve the website’s search engine rankings, the agency optimized the website’s content and meta tags, and set up Google Analytics to track the website’s traffic and performance.
Results:
The new website was launched in a timely manner and has since been receiving positive feedback from both the client and website visitors. The website’s user-friendly design and visually-appealing portfolio have helped to increase the company’s online visibility and attract new clients.
As a result of the new website, Konstro Construction has seen an increase in website traffic, leads, and ultimately sales. The website has also helped to establish the company as a reputable and professional construction company in the digital space.
In addition to the website’s success, Konstro Construction has seen a significant increase in online enquiries, and the company has reported a 50% increase in sales from the website. With the help of Google analytics, the company was able to track the website’s performance, which allowed them to make data-driven decisions and optimize their digital marketing efforts.
