Case Study: Intrac Construction Re-Branding
Background:
Intrac Construction aims to deliver infrastructure, which is vital to Egypt sustainably. They are a leading provider of infrastructure services, construction and property developments and committed to providing for communities and leaving lasting legacies through their work. However, the company felt that their branding and image had become outdated, and they wanted to refresh their look to convey a more modern and professional appearance.
Objectives:
The main objectives of the rebranding project were to:
- Develop a new brand identity that accurately reflects Intrac Construction’s values and mission.
Convey a more modern and professional image to attract new customers and leads.
Increase brand recognition and awareness.
- Keep the brand color same but improve the design
Solution:
The Creatify Agency, a leading branding and design agency, was brought on to lead the rebranding project. The team began by conducting market research to understand the competition and identify key differentiators for Intrac Construction. They also interviewed stakeholders and employees to gather insights on the company’s values and mission.
Based on this research, the team developed a new brand identity for Intrac Construction that included a refreshed logo, business cards, letterhead, folder design, envelope design, notepad design, etc. The new logo features stylized “Intrac” title that represents the company’s focus on innovation and progress, while the color palette of black and bshade of yellow conveys trustworthiness and professionalism.
Results:
The redesign was implemented across all of Intrac Construction’s marketing materials, including their website, business cards, brochures, and social media accounts. The new brand identity received positive feedback from both employees and customers, and the company has seen an increase in leads and sales as a result.
The rebranding project was a huge success for Intrac Construction, it helped them to refresh the company’s image while staying true to their values and mission. The new branding helped the company to build trust and confidence with the potential customers, which ultimately resulted in an increase in sales and business growth.
Key takeaways from this case study:
- A comprehensive market research is crucial for rebranding projects.
- A well-designed brand identity can help to increase brand awareness and recognition.
- A well-defined brand voice and messaging can help to convey the company’s values and mission to the target audience.
This case study showcases the power of rebranding and how it can help a company to achieve its business objectives and increase its growth. Intrac Construction was able to refresh its image and attract new customers.
